1)What ways does your media product use, develop or challenge forms and conventions of real media products?
My music magazine follows the typical conventions of an up to date music magazine featuring a mast head, bar code, appropriate pricing. My style though challenges a few common jazz concepts.

My choice of colour palette is very different to other examples of jazz magazines that stick close to dark, deep and seriously palettes. Using a hot pink is not typically found and stands my magazine out from the rest of the competition and gives my magazine a modern edge. Unlike typical jazz magazines, I also used a model that was young / under 25 and did not use much Photoshop on the image.

Using a younger model encourages my younger audience to also get involved in the stereotypically older style of music. It also challenges the current Jazz industry to evolve more contemporary artists that do not follow the visual look of a jazz artist.

Photoshop has recently been a big issue in many industries, especially the world of entertainment. Using Photoshop to “correct” models is seen to be misleading to the younger generation as it often sets unrealistic ideals of “perfection” or “beauty”. Especially as my magazine is aimed at young people, I have used very advanced Photoshop skills that do not alter the shape of the model but rather corrects colour and contour, making it look more realistic rather then fake. By doing this I am challenging the other magazines that believe changing the actual shape of the model is needed in today’s society.

5)How did you attract/address your audience?

Straight away I introduce a mixture of styles in the title featuring 2 styles of text. The first type of text expresses a strong and bold statement personality as seen in 1960’s jazz magazines such as Jazz Journal. I then contrast this boldness with the second text style that conveys beauty and elegance with its soft curves. Both styles together explain the concept of Jazz perfectly – A strong and blond statement wrapped in elegant beauty. To bring this concept to my young audience, I use handwriting text styles connecting old concepts of neatness with more modern relaxed untidiness.

From my survey I noticed that more females answered rather then males, this this in mind, making the colour scheme pink, white felt correct as these colours as typically though of as feminine. However I did not want to loose out on my male audience, by having a grays and blacks, much harsher and 'masculine' colours, this will keep the male reads from turning down the magazine altogether. Furthermore by having an attractive young female on my front cover, this can encourage both females and males to have there heads turning. By having the bold text this will open doors for the older generation, as in older jazz magazines you find more bolder text rather in the new ones, because my target audience is 16-25 I though including these will be beneficial in keeping the older audience visual applied to.